The bar chart compares how much consumers in France and the UK spent on five categories of goods in 2010, with figures given in pounds sterling.
Overall, cars attracted by far the greatest outlay in both countries, whereas perfume accounted for the smallest share of British spending and cameras for the least in France. With the exception of computers and perfume, Britons consistently spent more than their French counterparts, and the most pronounced gap appeared in the camera market.
Turning first to the UK, expenditure on cars reached about £450 000, comfortably surpassing all other items. Books ranked a clear second at roughly £410 000, while spending on computers and cameras was broadly similar, each in the neighbourhood of £350 000. Perfume was the only category to fall well below the £200 000 mark, at approximately £140 000.
French consumers followed a similar pattern for their top purchase, allocating close to £400 000 to cars. Their next-largest outlay, however, was on computers (around £380 000), slightly ahead of the UK figure. Books attracted a more modest £300 000, and perfume sales stood at £200 000, giving France a narrow lead in that segment as well. By contrast, camera spending was comparatively low at just £150 000, less than half the British total.
In short, while both nations prioritised automobiles, the UK generally out-spent France, especially on visual-media products, whereas France showed a marginal preference for technology and personal-care items.