The line graph illustrates the figures in millions for the people watching Channel One news at four different times in the day: 1 p.m, 6 p.m, 9.30p.m and 11p.m, in 12 months. Overall, it is clear that 6 p.m. was the time slot in which the news program received the most views and 1 p.m. was the least popular program. Furthermore, the most significant shifts in viewing figures for other time slots happened from May to September.
The figures for the viewerships of news at two time slots: 1 p.m. and 6. pm saw opposite trends in the whole year. The number of audiences at the 1 p.m. slot was stable during the period (from 1.3 to 1.5 million) and maintained the lowest position for most of the year. In contrast, 6 p.m. news witnessed erratic behavior in the number of viewers. It started with 4.8 million daily viewers and finished at 3.2 million.
9.30 p.m slot was the second-highest position and reached a peak at 4 million viewers in May 2010. However, its viewing figure plunged by 3 million in August. It became the least-viewed program. Conversely, the 11 p.m. news was introduced in May and skyrocketed in the next three months, overtaking the three other programs in August. From August onwards, the trends reversed. The figure for the audience at 9.30 p.m. quickly recovered to 3 million viewers and reclaimed the second place. Meanwhile, that of the 11 p.m. time slot declined for the rest of the year.