The charts compare information about advertising expenditure across television,internet,newspapers,radio and outdoor in Australia and UK in 2010 and 2020 years.
Overall,for both Australia and the UK,spending on the internet was highest in 2020,whereas the amount of money spent on radio was lowest for both years in both countries.
In Australia,in 2010,$ 3,5 billion dollars were spent on television,$2 billion dollars on internet,$3 billion on newspapers,below $1 billion dollars on radio and $1 billion dollars on outdoor media type. In 2020,these values changed.For television below than $3 billion dollars were spent,which shows declining,while spendings on internet increased 3 times, to $6 billions.$1 billion dollars were spent on newspaper,and even below than $1 billion was spent on radio and outdoor.
In UK,in 2010,4,5 billion GBP were spent on television,3 billion pounds on internet,less than 4 billion pounds on newspapers,approximately 1 billion pounds on radio and a bit more than 1 billion on outdoor. In 2020,expenditure on television were decreased till approximately 3,8 billion pounds.Similarly to Australia,an obvious increase is noticed in spendings on internet,it became more than 7 billion pounds.2,5 billion pounds were spent on newspaper,less than 1 billion on radio and ,finally,1 billion pounds were spent on outdoor media.