Bar Chart

Band 6+: The charts below show the amount of money spent on advertising in the UK and Australia across five different media types in 2010 and 2020. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

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Image for topic: The charts below show the amount of money spent on advertising in the UK and Australia across five different media types in 2010 and 2020. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

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The image features two vertical bar charts comparing advertising expenditure across five media types (Television, Internet, Newspapers, Radio, Outdoor) in 2010 (solid white bars) and 2020 (diagonal-striped bars). The top chart, titled "Advertising Expenditure in the UK (2010 & 2020)", with the y-axis measuring "Billion GBP (£)" from 0 to 7+, shows 2010 and 2020 expenditures respectively: Television at ~4.5 and ~3.8 billion GBP; Internet at 3.0 and ~7.5 billion GBP; Newspapers at 3.5 and 1.5 billion GBP; Radio at ~0.8 and ~0.6 billion GBP; and Outdoor at ~1.2 and ~0.9 billion GBP. The bottom chart, titled "Advertising Expenditure in Australia (2010 & 2020)", with the y-axis measuring "Billion AUD ($)" from 0 to 6, displays 2010 and 2020 values: Television at 3.5 and ~2.8 billion AUD; Internet at 2.0 and 6.0 billion AUD; Newspapers at 3.0 and 1.0 billion AUD; Radio at ~0.7 and 0.5 billion AUD; and Outdoor at ~0.8 and ~0.6 billion AUD.

Given the complexity of the image, the above description may not be entirely accurate.

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Two bar charts illustrate the money spent on five distict media types in the UK and Australia, for 2010 and 2020. Overall both countries showed same spending patterns, in 2010 television accounted for the greatest expenditure and in 2020 the biggest expense was internet advertisement for the countries.

In 2010, advertising mediums in the UK were spending over three billion pounds except for radio and outdoor. Television accounted for the greatest approximately 4.5 billion pounds, followed by newspaper which was close to 4 billion. These two forums in Australia recorded the largest ads expenses, over three billion australian dollars in 2010 for each. However, in 2020 internet surpassed all the categories in both countries.

Radio and Outdoor marketing expenditures remained below the two billion threshold for every country, also in the two different years. After a decade major funds were allocated to internet and other media types had reduced spendings.

Word Count: 150

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Overall Band Score

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Vocabulary Complexity:
C2 - Complex
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Grammar Mistakes: N/A

Vocabulary Repetition:

billion: 5

internet: 3

Try using synonyms for the above words

Task Response

The report adequately addresses the task by summarising the main features and making relevant comparisons between the UK and Australia across the two years. It correctly identifies the overall trends: television dominating in 2010 and internet overtaking in 2020, and notes the lower spending on radio and outdoor advertising. However, some data points are imprecise (e.g., UK newspaper spending in 2010 is described as 'close to 4 billion' when the visual indicates around 3.5 billion) and a few details are omitted, such as specific figures for Australia's internet growth. The organisation is clear, with a logical progression from overall trends to specific comparisons. To improve, ensure all key data are accurately reported and consider including more specific figures for both countries to strengthen the comparison.

Coherence & Cohesion

The report has a clear overall structure with an introduction and body paragraphs, but the flow is sometimes disrupted by awkward phrasing and unclear references. For example, 'these two forums' is vague, and the final paragraph introduces new information without a clear link to the previous points. To improve, use clearer topic sentences and ensure each paragraph focuses on a single main idea. Additionally, use cohesive devices (e.g., 'in contrast', 'similarly') to guide the reader through comparisons.

Lexical Resource

The vocabulary is adequate for the task, with some good attempts at paraphrasing (e.g., 'accounted for', 'surpassed', 'allocated'). However, there are errors in word choice and spelling (e.g., 'distict' instead of 'distinct', 'forums' instead of 'media types', 'advertisement' instead of 'advertising'). To improve, expand your range of synonyms for 'spending' and 'media types', and ensure precise word usage. Avoid informal or incorrect terms like 'ads expenses'.

Grammatical Range & Accuracy

The report uses a mix of simple and complex sentences, but there are several grammatical errors and awkward structures that affect clarity. For example, 'Overall both countries showed same spending patterns' should be 'Overall, both countries showed the same spending patterns', and 'in 2010 television accounted for the greatest expenditure and in 2020 the biggest expense was internet advertisement for the countries' is a run-on sentence. Punctuation is also inconsistent (e.g., missing commas). To improve, proofread for subject-verb agreement, article usage, and sentence boundaries. Vary sentence structures to demonstrate greater grammatical range.

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Band 6+: The charts below show the amount of money spent on advertising in the UK and Australia across five different media types in 2010 and 2020. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

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Coherence & Cohesion

Lexical Resource

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Answers On The Same Topic:

The charts below show the amount of money spent on advertising in the UK and Australia across five different media types in 2010 and 2020. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

The charts below show the amount of money spent on advertising in the UK and Australia across five different media types in 2010 and 2020. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

The charts below show the amount of money spent on advertising in the UK and Australia across five different media types in 2010 and 2020. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

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