These bar charts compare advertising expenditure across five different media types in the UK and Australia in 2010 and 2020, with figures given in billions of GBP and AUD, respectively.
Overall, it is clear that Television advertising recorded the highest expenditure in both regions in 2010. Notably, in 2020, the amount of money spent on Internet advertising was the highest across all categories by a wide margin in both regions.
In the UK in 2010, Television advertising expenditure was the highest at approximately 4.5, followed by Newspapers Media Type at just below 4 and Internet at 3. However, the amount spent on radio and outdoor advertising were relatively low, at approximately 1 and about 1.5, respectively. By 2020, spending on Television, Newspapers Media Type, Radio, and Outdoor advertising had decreased, whereas that of Internet increased significantly and reached a peak of 7.7.
In Australia, all categories followed a similar pattern; spending on Television advertising declined from approximately 3.5 in 2010 to just below 3 in 2020, while Newspapers Media Type decreased from about 3 to 1 and outdoor fell to about 0.5 during the same period. Similarly to the UK, the spending on internet advertising rose significantly in Australia; climbing from 2 in 2010 to approximately 6 in 2020.