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The image features two vertical bar charts comparing advertising expenditure across five media types (Television, Internet, Newspapers, Radio, Outdoor) in 2010 (solid white bars) and 2020 (diagonal-striped bars). The top chart, titled "Advertising Expenditure in the UK (2010 & 2020)", with the y-axis measuring "Billion GBP (£)" from 0 to 7+, shows 2010 and 2020 expenditures respectively: Television at ~4.5 and ~3.8 billion GBP; Internet at 3.0 and ~7.5 billion GBP; Newspapers at 3.5 and 1.5 billion GBP; Radio at ~0.8 and ~0.6 billion GBP; and Outdoor at ~1.2 and ~0.9 billion GBP. The bottom chart, titled "Advertising Expenditure in Australia (2010 & 2020)", with the y-axis measuring "Billion AUD ($)" from 0 to 6, displays 2010 and 2020 values: Television at 3.5 and ~2.8 billion AUD; Internet at 2.0 and 6.0 billion AUD; Newspapers at 3.0 and 1.0 billion AUD; Radio at ~0.7 and 0.5 billion AUD; and Outdoor at ~0.8 and ~0.6 billion AUD.
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The charts depict information about the amount of monet spent on advertising in the UK and Australia across television, internet, newspapers, radio, and outdoor in 2010 and 2020.
Overall, people spent more amount of money on advertising internet compared to other media types both in the UK and Australia.
In the UK, in 2010, nearly £4.6 billion spent on advertising television, while it decreased to just below £4 billion in 2020. Internet was the most popular media types, in 2010 £3 billion and in 2020, it became more known, just above £7 billion was spent on advertising it. In 2010, approximately £3.5 billion and in 2020, nearly £1.5 billion was spent on advertising newspapers. Both in 2010 and 2020, just below £1 billion was spent on radio, while in 2010, just above £1 billion and in 2020, £1 billion was spent on advertising outdoor.
In Australia, in 2010 $3.6 billion, and in 2020, just below $3 billion was spent on advertising television. In 2010 $2 billion spent on advertising internet, while it increased to $6 billion in 2o2o. In 2010, $3 billion was spent on advertising newspapers, which ended up decreasing to $1 billion in 2020. Both in 2010 and 2020, just below $1 billion was spent on advertising radio and outdoor.
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