The charts illustrate the percentages of social media, newspaper, radio, online streaming, and TV, comparing the average time spent by residents of a European country in 2010 and 2020.
Overall, although TV and radio showed considerable percentages in 2010, online platforms were more popular than others in 2020. Nevertheless, TV remained important throughout the decade. In addition, newspapers displayed a significant drop in 2020.
It is clear that TV was the most popular medium, accounting for 40% of media consumption, followed by radio at 25%, while newspapers made up 15%. In contrast, social media and online streaming were less popular, each category taking only 10%.
By 2020, social media and online streaming showed a significant change, growing to 30%, a threefold increase, making them the most popular types. Meanwhile, TV usage declined to 25%, and radio and newspapers experienced significant drops, falling to 10% and 5%, respectively.
