The given two graphs compare the impact of social media advertisements on distinct ages of applicants from Doolittle University. It shows the applicant’s proximity to the university, either within 100 km or beyond that distance.
Overall, it shows upward interest among different age groups after the campaign, with a significant rise having been observed in the 18-22 age group. However, the most notable impact was found in the same age group, who are living further in a 100 km area after the social media campaign.
First, the most significant age group shows slight increased interest around 380 before the campaign and near to 400 afterward. The 23-29 age group also experienced the modest rise in applicants before and after the campaign. However, the most impacted 30-39 age group shows 100% interest after the campaign, and the other side, the 40+ age group, shows the dramatic craze after advertisement. This trend introduced students who live in the 100 km range.
The second graph depicts the strength of applicants residing beyond 100 km. It conspicuously shows the 18-22 age group was still influenced, almost doubling in strength. While the 30-39 and 23-29 age groups show a slight declining trend after advertisement. while 40+ age demonstrates double interest.
Thus, the social media campaign effectively boosted the strength of residing students.
