The given two graphs compare the impact of social media advertisements on distinct ages of applicants from Doolittle University. They show the applicants’ proximity to the university, either within 100 km or beyond that distance.
Overall, they show upward interest among different age groups after the campaign, with a significant rise having been observed in the 18-22 age group. However, the most notable impact was found in the same age group, who were living further than 100 km after the social media campaign.
First, the most significant age group shows a slight increase in interest around 380 before the campaign and near to 400 afterward. The 23-29 age group also experienced a modest rise in applicants before and after the campaign. However, the most impacted 30-39 age group shows 100% increased interest after the campaign, and, on the other hand, the 40+ age group shows a dramatic increase after the advertisement. This trend included students who live within the 100 km range.
The second graph depicts the strength of applicants residing beyond 100 km. It conspicuously shows that the 18-22 age group was still influenced, almost doubling in strength. While the 30-39 and 23-29 age groups show a slight declining trend after the advertisement, the 40+ age group demonstrates double the interest.
Thus, the social media campaign effectively boosted the number of resident students.
