The bar graphs illustrate the overall number of candidates the year prior and the subsequent year to a social networking marketing campaign. The information is categorized by how many applicants the University of Doolittle received, their age, and proximity to campus.
Overall, a growth in the rate of admission can be witnessed after the social media promotion campaign. Although an increase in the number of aspirants is evident, it is especially applicable in the case of candidates living close to the university. However, this upsurge in the number of people applying for Doolittle University is characterized by two variables: age and proximity.
When analyzing the charts, it becomes clear that the rate of applicants who live close to college grounds has demonstrated a slight increase in the age groups 18-22, and 23-29. Before the advertising campaign, the number of aspirants, living 100 km away, was somewhere between 370-380 in the age group 18-22, and similarly, less than 200 within the age range of 23-29. Despite the campaign, the rate rose just slightly and was still below 400. This differs greatly from the surge in admission levels with people living further away. The second bar chart demonstrates a significant upsurge in number of people applying for the university; this is specifically true of the age range 18-22. From less than 200 applicants, the rate almost doubles after the social media Ads.
By comparison, a large trend is noted in application numbers in the age group 40+ living close to the university premises. The rate grows substantially from an insignificant number of almost zero to approximately 80. Nonetheless, in the case of candidates living further away than 100km, the rate of applications has dropped marginally post-ad campaign. To demonstrate, around 40 people applied for college before the promotional ads within the age range of 39-40; while the rate was already low, it receded even lower.