The mixed graph compares the market shares of different Iphone versions in 2023.
As can be observed, the sales of iphone 14 Pro Max showed an upward trend throughout the period, which had a negative correlation with that of iphone 14. The share of iPhone 14 Pro followed a relatively stable trajectory, while that of Iphone 14 Plus was merely noticeable at some specific time.
To begin with, in 2023, the market share of iPhone 14 was the highest in June and Earlier, with nearly 70 percent, compared to zero percent that of iPhone 14 Pro Max. However, the figure then dropped significantly to 41 percent in July and 20 percent in September. The following months observed a quite oscillating trend of this figure, with a recovery to around 25 percent in December before decreasing again to below 20 percent by February. Conversely, although the sales of iPhone 14 Pro Max did not possess a market share in June and Earlier, it increased gradually in the following period, reaching around 28 percent in September, 44 percent in November and 47 percent in February.
Turning to other models, the sales of iPhone 14 Pro was relatively consistent over the period, fluctuating between approximately 25 percent and 35 percent. Notably, the figure for Iphone 14 Plus only emerged from July to November alongside February with a marginal share, reaching its highest in September at around 26 percent. Regarding the Pro or Pro Max Share, the figure started off at around 33 percent before steadily growing to reach a peak of over 80 percent in January despite some fluctuations.
