The graph illustrates the percentage of the UK population aged over 4 who listened to the radio or watched television throughout the day in 1992.
Overall, television viewership was higher in the evening, while radio had more listeners in the morning. The popularity of both media types varied significantly over the course of the day.
In the early hours of the day (around 6:00 AM), both television and radio had low audiences, with radio gradually increasing and reaching a peak at around 8:00 AM with approximately 27%. This sharp rise likely corresponds to people listening to the radio during their morning routines. After this peak, radio usage steadily declined throughout the day, dipping below 10% after 6:00 PM and remaining low overnight.
Television, in contrast, remained low until about midday. Audience numbers began to rise noticeably after 1:00 PM, with a sharp surge after 6:00 PM. Television viewership peaked at around 8:00 PM, with just under 50% of the population watching. This peak suggests a strong preference for evening TV viewing. After 9:00 PM, the percentage dropped steadily, reaching minimal levels by the early morning hours.
In conclusion, radio was more popular in the morning, whereas television dominated during the evening hours, highlighting different audience preferences depending on the time of day.