The bar graph shown presents to us the main reasons for the use of social media by businesses, by size of business, in 2012.
Overall, 6 reasons are given which are: Exchange views, opinions or knowledge with the business, recruit employees, collaborate with business partners or other organisations, involve customers in development or innovation of goods or services, obtain or respond to customer opinions, reviews or questions and develop business image or market products. What is interesting to note is that the reason to develop business image or market products is the most popular reason having just over 30 per cent of all employees. And on the other hand, the least percentage among all employees got the reason to Recruit employees, having made just barely over 10%.
To begin with, I can point out that the reason to Develop business image or market products has double the percentage of the reason to Exchange views, opinions or knowledge within the business, which have 30% and 15% respectively. Then, we can see that the reasons to Recruit employees, Collaborate with business partners or other organisators and to Involve customers in development or innovation of goods and services have almost the same amount of percentage if taking in account all employees, having 11%, 12%and 11% respectively.
To sum up, it is noticeable that only two main reasons have over 20% amongst all employees, which are Obtain or respond to customers opinions, reviews or questions which has approximately 23% and to Develop business image or market products which has just over 30%. Every other reason has barely 15% is taking in account the percentage of all employees.