The line graph illustrates the percentage of advertising expenditure on five media, namely TV, newspapers, magazines, radio and the Internet in a particular country between 2010 and 2040.
Overall, most of the categories are projected to undergo a downward trend, while the Internet is anticipated to climb over the period. Initially, television held the dominant figure compared to the remainings.
At first, the proportion of television advertising outperformed all counterparts at 50%, followed by the slightly lower figure for radio at roughly 47%. Newspapers and magazines were recorded to share a similar percentage at around 35%. In contrast, spending on the advertisement on the Internet occupied the lowest position at merely 10%.
Although increasing to a peak of 60% in the year 2020, TV advertising expenditure is forecasted to decline considerably to 40% in 2030 and then stay approximately unchanged in the following years. Conversely, the figure for the Internet commercial expenditure is witnessed a significant growth, surpassing TV around 2028 and holding the top spot at roughly 65% in 2040. In terms of radio,newspapers and magazines, all of them will continue decrease gradually to 29%, 20% and 19%, respectively.