The graph compares seasonal sales of five types of products at a departmental store in the US in 2011, measured in US dollars.
Overall, while women’s clothes were in highest demand compared to other goods irrespective of the season, they reached their peak in sales in autumn, which notably was the most successful month for the store. Meanwhile, other types of products experienced fluctuations throughout the entire year.
Focusing more specifically on women’s clothes and jewellery, they both grew in demand by the end of the year. Women’s clothes, however, clearly accounted for the largest share of the store’s profits. In autumn alone, they brought well over 100 000 dollars, a figure not repeated by any other type of good. The demand for women’s clothes, though, rose from merely 40 000 dollars by around 20 000 dollars every season to reach the peak by the end of the year. Similarly, the sales of jewellery had risen from under 20 000 dollars, where they levelled off for the first half year, to almost 50 000 dollars by the end of the year.
As regards the remaining four types of products, they all saw fluctuations during the year. Thus, the maximum revenue brought by men’s wear was 40 000 dollars in autumn, while in spring twice less revenue was generated by men’s clothes. Sports’ equipment showed similar statistics and never exceeded 40 000, fluctuating within the same 20 – 40 000 dollars span. The same pattern was evident in the sales of cosmetics, but in autumn their sales did surpass 40 000 dollars.