The line graph demonstrates the monthly sales of instant coffee, ground coffee, and espresso in the UK in 2023.
Overall, espresso showed a significant upward trend, while instant coffee and ground coffee declined over the period. Additionally, espresso rose from the lowest to become the highest-selling product by the end of the year.
Looking first at the instant coffee, its sale started at just under 60,000 units in January and then decreased gradually throughout the year, reaching approximately at 28,000 units in December. Similarly, the ground coffee’s sale trend remained stable at around 38,000 units until April, before it experienced a decline trend to the end of the year, at 20,000 units.
In contrast, espresso showed a completely different pattern. Its sale started at around 6,000 units in the first month of the year, and then it increased to about 12,000 units in April in a slow pace. The figure continued to grow significantly to around 70,000 units in December, overtaking two other types of coffee sales to claim the highest coffee sales.