The information given in these graphs deals with ways in which people access cinema and the portion of the market that is taken up by these same means. While the line graph shows the trend on a yearly basis, from 2005 to 2011, the two pie charts present the market share at the beginning and at the end of the same period.
What immediately stands out on the line graph is the overall increase in cost of cinema tickets and DVDs. Both increased steadily over the years. Nevertheless, cinema tickets remained the most costly method of viewing films. Conversely, legal downloads dropped considerably in cost initially, reaching the lowest point in 2007. From then, however, they rapidly increased again and by 2011 had regained their position just above the cost of DVDs.
Moving on to the market share, as shown on the two pie charts, it is clear that a major change in the economic landscape had taken place over the eight years in question. While renting DVDs held the lion’s share of the market in 2005, by 2011 it had shrunk to only 26% while legal downloads, instead, from a meagre 5% in 2005 had taken its place leading the market at 56%. Another significant decrease can be observed in the percentage of the market taken by cinema tickets which had exactly halved during the period examined.