The line graph above illustrates the cost of three ways of watching film (Cinema Ticket, DVD and Legal download) in a six year period (between 2005 and 2011), while the two pie charts demonstrate the market share from the three ways of watching movies in 2005 and 2011.
Overall, Cinema ticket sales increased significantly during the period, while DVD shows a stable trend and legal download have slightly declined in the second year but continuous upward trend in the last three years. Despite the trend, the market share explained that DVDs became less popular but legal download gained the highest popularity.
Starting from 2005, the price of cinema tickets started with approximately 9 Euro and still increased rapidly to 14 Euro in 2011. In Addition, legal download started at 8 Euro in 2005 and only rose slightly to around 9 Euro in 2011, even though it declined to only 6 Euro in 2007. Next to Dvd which started from 6 Euro for the price in 2005 but steadily stable improved slightly to 8 Euro in 2011.
Regarding the market share, people who chose to rent a DVD are the most popular, even a tiny down, it still shows the biggest percentage were 64% in 2005 and 56% in 2011. In Contrast to the percentage of people who watch online (legal download) who show significant improvement from 6% in 2005 and 26% in 2011, this way is still the least popular choice. Additionally, people who go to Cinema show a decline in percentage. Started with 30% in 2005 and ended in 2011 with only 18% and became the middle popular.