The bar chart illustrates the percentage of perfume sales among different age groups (18–25 and 30–60) for popular brands: Chanel, Louis Vuitton (LV), Faberlic, and Dior.
Overall, younger customers (aged 18–25) dominated sales for most brands, particularly Chanel and Louis Vuitton, where their purchases were significantly higher. Meanwhile, older buyers (aged 30–60) showed more interest in Dior.
For Louis Vuitton (LV), the younger age group (18–25) accounted for approximately 75% of sales, while older buyers contributed just under 50%. Similarly, Chanel was very popular among younger buyers, with about 65% of sales attributed to this age group, compared to a smaller proportion among the older group.
In contrast, Dior showed the highest percentage of sales among the older age group (30–60), reaching nearly 70%. Younger buyers contributed less, accounting for just over half of the total sales for Dior.