The bar chart illustrates the percentage of sales for four well-known perfume brands (Chanel, Fabric, Louis Vuitton, and Dior) between 2015 and 2020, categorized by two age groups: 18-25 and 30-60.
Overall, Dior recorded the highest sales among older customers, whereas younger consumers showed a preference for Louis Vuitton. Chanel had the lowest sales in the older age group, while Fabric exhibited relatively balanced sales across both demographics.
Dior was the most popular brand among individuals aged (30-60) , with its sales approaching 100%, nearly double that of the (18-25) age group, which accounted for approximately 50%. Conversely, Louis Vuitton was favored by younger consumers, with around 70% of sales coming from the (18-25) category, while the older demographic contributed a slightly lower figure of about 50%.
Fabric showed a more even distribution between the two age groups, though sales were somewhat higher among younger buyers (roughly 50%) compared to their older counterparts (about 30%). Chanel, on the other hand, was the least preferred brand for the (30-60) age group, with sales below 25%. However, among the younger group, it performed significantly better, reaching just over 50%.