The bar chart illustrates the percentage of sales of popular perfume brands from 2015 to 2020, categorized by two age groups: 18-25 and 30-60.
Overall, Dior was the most popular brand among the older age group (30-60), while younger customers (18-25) preferred Louis Vuitton. Chanel had the lowest sales among older buyers, whereas Fabric had relatively balanced sales across both age groups.
Dior recorded the highest percentage of sales among customers aged 30-60, with nearly 100%. In contrast, the younger age group accounted for approximately 50% of its sales. Louis Vuitton was more favored by younger customers, with around 70% sales, while the 30-60 age group contributed roughly 50%.
Fabric had a moderate percentage of sales in both groups, with slightly higher sales among younger consumers (about 50%) compared to the older group (approximately 30%). Chanel, on the other hand, was the least popular among older buyers, accounting for only about 20% of sales, whereas the 18-25 age group showed more interest, with over 50%.