The given bar chart illustrates the percentages o f online users involved in various activities in a UK city in 2007 and 2009.
Overall, shopping consistently represented the largest share of activities in both years, while TV had the smallest. Most activities increased from 2007 to 2009, except for books and learning, which declined. Shopping and banking had the most significant increases, making these two categories the only ones to surpass books in user share.
In 2007, 42% of users engaged in online shopping, rising sharply to 55% in 2009, meaning over half of surveyed users shopped online by 2009. Banking saw a 10 percentage point increase from 35% to 45% over the period. In contrast, book-related activity, the second largest in 2007 at 38%, dropped to 30% in 2009. Similarly, learning fell by 5 percentage points, from 30% to 25%.
Turning to the remaining activities, TV also showed a dramatic increase. With only 10% in the first year examined, the figure nearly doubled to 19% in 2009. Following the same upward trend, chatting and video games rose from 25% and 15% to 29% and 20%, respectively.