The chart compares different aged consumers who shopped online in Australia in two years: 2007 and 2009. In brief, this is clear that in latter year, number of online shoppers slightly increased in every age category. The highest rate is people who are 36-45 years old, and the lowest one is people who up to 65. In fact, as people get older, their proportion of buying online becomes less and less.
In 2007, the youth population users, those who aged 15-25, had only 20%, however, adults between 26 and 35, had 11% more than them. In addition, this number had down from 31% to 25% and 22%, between people who aged 36-45 and 46-55 respectively. As individuals grow older, their number fall to below than 10%.
In 2009, all groups’ percentage demonstrates a minor increase. Young adults and teenagers amount become around 23%, while adults 33%, this implies that their number still more 10% than the first group. The highest rate of two years and all ages, reach the old adults, with almost 40%. Another important point is that elderly individuals remain to consider as the lowest one.