The pie charts below illustrate the accountant of six different retail sectors through online shopping in Australia in 2010 and the next five years.
Overall, buyers always preferred electric & appliance through the surveyed period while books gained the tiniest attraction. Notably, the proportion of home and video games witnessed a downward trend with that of home furnishing being the most insignificant. Meanwhile the figures for electric & appliance, Food & Beverage, Gift items and books increased dramatically
In 2010, electric & appliance was the most common sector since its figure being 27%, 5 and 6 units higher than those of Home furnishings and Food & Beverage, respectively. This was closely followed by Video games with roughly one-fifth buyers choosing to buy this sector. The figures for Gift items and Books were both below 10%, being 7% and 4%, correspondingly.
Regarding trend, the interest in Electric & appliance continuously grew, reaching 33% in 2015. Food Beverage’s figure increased slightly, surpassing Home Furnishings to hold the second position among categories. Similarly, Books and Gift items significantly gained more popularity since the proportion of Books nearly doubled after 5 years, being 7% and that of Gift items surged 4 units compared to its in 2015. Contrastingly, the percentage of Home Furnishing and Video games saw a decline in different levels when the figures for Home Furnishing fell slightly 3%, that of Video games dropped dramatically two-third its proportion through the surveyed period.