The pie charts provide a comparison of the distribution of online shopping sales in different retail sectors in New Zealand in two distinct years, 2003 and 2013.
Overall, the analysis reveals significant shifts in the dominance of retail sectors in online sales in New Zealand between 2003 and 2013, particularly highlighting changes in the prevalence of travel, film/music, books, and clothing.
In 2003, the travel sector commanded the largest proportion of online sales at 36%, establishing its supremacy. However, by 2013, its share had decreased to 29%, paving the way for clothes to become the leading sector with a share of 33%. Furthermore, film/music experienced growth from 24% in 2003 to 22% in 2013, solidifying its position.
Conversely, books witnessed a decline from 21% in 2003 to 16% in 2013, leading to a loss in prominence. The observed alterations in these retail sectors reflect a significant transformation in consumer preferences and online shopping patterns over the examined decade.
