The pie charts provide information about how often people use social media and divide social media users into four groups: daily, often, weekly, and never, between 2011 and 2014.
Overall, the usage of social media rose within three years. The percentage of people who never used social media stayed unchanged in both years, while categories such as often and daily increased. Meanwhile, the category weekly decreased over the period.
In 2011, the majority of the population was using these platforms on a weekly schedule, which stood at 52%; another high point was among regular social media users, which made up 31%. The percentage of daily users was at 12%, and the percentage of people who never used social media stood at 5%, which was the smallest figure in 2011.
In 2014, the largest group was frequent users, which increased to 42%, while the percentage using social media weekly fell to 37%. Meanwhile, the percentage of daily users had a slight rise to 16%, whereas the percentage of people who never used social media remained unchanged.