The table demonstrates the numbers of US searches while the line graph illustrates percentages of internet searches and the different search engines preferred between in the gap of 6 years from 2004 to 2010.
Looking to overall perspective internet search activity among American’ s has increased notably over the period . Google ‘s market share rose significantly, while the opposite was for Yahoo and other competitors experienced a decline.
Regarding the total volume of US citizens researches increased 4 times, from 4.5 billion in november 2004 .By September 2010 it reached 16 billion in 2010.
Shifting the focus to Percentage of researchers and search engines used. Google came first in November 2004 with 35% and peaked among all with 65% in September 2010. While the Yahoo with 32% at start showed decline upto 20% in September till the end. Moreover Microsoft recorded at 16% in November 2004 and bottomed to 10%% in May 2009 and again bounched back to 18% at the last .ok the contrary AOL and Ask jeeves remained mostly stagnant ,at approximately 11% and 9%,even shared same number of researchers between July 2007 to april 2009 respectively.