The table gives information about the expenditure that four car manufacturing companies namely Renault, Range Rover, Porsche and Citroen had to pay for four different types of advertising services in 2002.
Overall, Renault and Porsche were the two companies that spent the most money on advertising among the four companies in 2002. While Renault, Porsche and Citroen allocated most of their money on TV advertising, Range Rover gravitated toward press advertisements.
Looking first at Renault and Porsche, which dedicated 59 million pounds on advertisement campaigns. The spending percentage of Renault and Porsche on TV advertising was the same, at 50% and 56% respectively. The same pattern can be observed in outdoor advertisements, in which both companies spent only one-fifth of their total advertising fund. The two companies did not pay for the cinema advertisements. Regarding press advertisements, Renault spent 27% of its budget and Porsche allocated 18% of its total advertising fund.
Turning to Range Rover and Citroen, which spent less money on advertising, with 41 and 36 million pounds respectively. While TV advertising accounted for 55% of Citroen’s advertising budget, it consumed only 22% of Range Rover. An opposite pattern can be seen in press advertisements, Range Rover allocated 52% and Citroen spent 21%. The two manufactured spent only 6% on cinema advertisment.