The table compares the amount of money spent by four car organizations for advertising in the UK in 2002. Overall, while Renault and Rover allocated considerably more on press advertising, Vauxhall and Cetirizine expended relatively more money on TV advertising. Moreover, a smaller amount of money was spent on cinema and outdoor advertising, regardless of the companies.
Focusing on the largest amounts first, the outlay on press and television advertising exhibited as a major expense. While Renault expended on press advertising with $45 million, Rover spent the same amount of money on television advertising. In addition, Rover’s expenditure for press advertising was $38.000 thousand , whereas Renault allocated $59 million to TV advertising. There was, however, a much more noticeable discrepancy in the figures for both Vauxhall and Cetirizine, with spending on press and television advertising, $8 million, $65 million and $12.000 thousand, $70 million, respectively.
In contrast, only a smaller amount of money was spent on cinema, outdoor and radio advertising. While Renault and Vauxhall expended to cinema and outdoor advertising, with their respective figures at $6 million, $7 million and $5 million and the same as its counterpart. Additionally, both Rover and Cetirizine didn’t allocate money on cinema advertising, whereas they spent less money on outdoor advertising, at $2 million and $3 million, respectively. Notably, radio expenditures were the same for all four enterprises, at $15 million