The table chart illustrates the proportion of fees paid by advertisers and the revenues of five product types sold by a European company in 2004.
Overall, the ratio shows that televisions were the most expensive product to advertise, while computers generated the most revenue. Conversely, both the advertising costs and revenues for washing machines were the lowest among all five products.
In 2004, television topped the advertisement fees chart with a dramatic ratio of 40.06%. Air conditioners also required notable funding, representing 36.6% of advertising costs. Computers, however, required a much smaller share, at 12.96%. Moreover, the refrigerators and washing machines portion had the lowest sales figures, with 6.42% and 3.96% goods sold, respectively.
The details of computers are by far the most successful product, with 42.95% earnings. Additionally, with the proceeds from air conditioners and televisions, they received 23.7% and 16.4%, respectively. The lowest revenue shares were from refrigerators and washing machines, which were 8.81% and 8.14%, respectively.
