The provided table graph depicts the amount of money spent on advertising by four companies: Renault, Rover, Vauxhall, and Cetirizine. Overall, there are 5 columns: press, cinema, outdoor, radio, and TV.
The Renault and Rover incorporations similarly spent most of their money on TV comercials and press, over half of their distributions. They payed the lowest sum in cinema and outdoor advertisements, where Rover did not invest a penny into cinema.
As Vauxhall and Cetirizine are considered, their companies also allocated their income practically the same. The most was invested in TV and radio and the least in cinema and outdoor spheres. The Vauxhall also did not financed that much on press, which figures are just over 1 million of dollars higher than outdoor advertisement.
To sum up everything described above, every car company financed a little amount of money in cinema and outdoor adds, whereas the most was spent on TV, press, and cinema advertising.