The table compares four different companies spending for advertising of the UK- Renault, Rover, Vauxhall, and Cetirizine- through five social places in 2002.
Overall, the highest investment was spent by Cetirizine for TV among all categories and companies. Also, Radio stations were donated 15 millions of dollars by each manufacturers for that type of marketing. Additionally, Renault and Vauxhall spent the same amount of money to advertise on outdoor activities.
Regarding the expenditures of Cenena and outdoor, the spending of all companies was lower notably or even not exist (in Rover and Cetirizine) while the maximum amount of money was $7 million by two companies: Renault and Vauxhall, respectively for outdoor activities. In addition, money spent for radio advertising were relatively the same by each manufacture ( $15 million).
In contrast, other two way of advertising, TV and Press, were donated relatively higher than that three ones in total. The minimum foundation was done by Vauxhall to Press ads ( 8 millions of dollars) this followed by Cetirizine with million. Renault and Rover sent $45 and $38 million respectively. Moreover, the most common type of advertising – TV was donated at least $45 million by Rover which was $14 million lower than Renault, while Cetirizine spent $5 million higher than Vauxhall ( $65 million).