The table illustrate the expenses on advertisements of four car companies in the UK in 2002, measured in millions of dollars.
Overall,The budget for TV was dominant across four different companies with Cetirizine accounted for the highest proportion, whereas expenditures on radio of all companies are comparable.
Regarding companies with highest totals of money spent on Press, Renault’s investment on TV comprised 59, higher than Rover by 13. Similarly, the expenditure of Renault on press was 45, closely followed by Rover at 38, making these two companies the leading companies in press. Moreover, 6 was spent on cinema by Renault, whilst Rover invested nothing in cinema. In addition,outdoor investments of Renault and Rover were 7 and 2, respectively, whereas budgets for Radio documented identical figures.
Concerning the remaining firms, Vauxhall and Certirizine were dominant in terms of TV with respective figures of 65 and 70. In contrast, expenses on press of them were relatively low compared with others at just 8 for Vauxhall and 12 for Cetirizine. Besides, while Vauxhall spent 5 on Cinema, Certizine did not spend anything on this category. The amount of money spent on outdoor advertisements were 7 for Vauxhall and 3 for Cetirizine, whereas both spent 15 on radio each.