The table displays information on the amount spend on advertising in four companies (Renault, Rover, Vauxhal and Cetirizine) in the United Kingdom in dollars in the year 2002. In general, in most companies, Tv had the highest expenditure while Cinema had the least expenditure. It is siginficant to note that all the companies spent 15 million dollars on radio.
To star with, Renault company spent the most money on tv that is $59million, press taking the second place at $45million, radio came in third place with 15 while outdoor and cinema taking $7 million and $6million respectively. In Rover company, Tv also was the highest expenditure with 45 million followed by press which had $38 million. Outdoor had $ 2 million dollars while no expenditure was observed in Cinema
In Vauxhall, tv had the highest expenditure with $ 65 million while cinema had the lowest with $5million.Press and Cinema had 8 and 7 respectively while radio had 15. Cetrizine had the highest overall expenditure on tv with 70 while it had no expenditure on cinema and had $ 3million on Outdoor and $12 million on Press
