Band 6+: The table shows advertisement expenditure by four car companies in 2002 (in total and how the money was spent). Summarize the information by selecting and reporting the main features and make comparisons where relevant.

The table chart illustrates the distribution of advertisment fundings of four different car manufacturers across four types of strategies in the year 2002.

Overall, the most pronounced prevalence of advertising means was TV pattern, whereas cinema was the least popular format throughout the year surveyed. It is also clear that Renault (UK), Porsche and Citroen (UK) were the ones that spending most budget allocations in TV campaign, leaving aside Range Rover was the only producer focusing mostly on press advertising.

Regarding two manufactures with the highest total expenditures namely Renault from UK and Porche, these producers totally spent 59 million pounds across advertising strategies given. With the latter ventured 56% of its total into TV campaign, the former decided to allocate its fund only 50% of total. Outdoor and press advertisments, by contrast, less favored among these manufacturers than television campaign, were the vicinity of a half of the figures for TV spot in two producers. Specifically, 27% and 23% of Renault expenditure going on press ads and outdoor channel respectively, while an opposite tendency of ads plans was seen in Porche, which leaned towards oudoor channel (26%) rather than press one (18%). Interestingly, neither Renault nor Porsche channeled their funds into cinema advertising.

Turning to Range Rover and Citroen(UK), they had smaller advertising money, with 41 and 36 million pounds, in that order. Citroen(UK), was roughly identical to Renault and Porsche in opting for ads plan in TV, spend 55% of its financial allocation in that spot; while other objects such press and outdoor just consumed 21% and 18% its funding respectively. Range Rover, in constrast, which was the only producer spending a half of its budget heavily on press pattern (52%), whereas that manufacturer only earmarked 22% of total on TV ads and continually a lesser money on outdoor ads (20%). Unlike Renault (UK) and Porsche, Range Rover and Citroen (UK) were the only ones in the survey who tapped to cinema advertising, together at 6% of their total shares.