The table compares four types of car brands in terms of spending on different advertisement in 2002. Units are measured in million of pounds.
Overall, the highest expenses on TV advertising were made by Citroen (UK) and Pordche, followed by Renault (UK) and Range Rover, while the lowest investment was in cinema.
The largest amount of money spent Renault (UK) and Porche both from 59 in 2002, while Porche spent largest amout of money on TV with 55%. Followed closely by Renault (UK) spent half of money on TV. This was followed by Press and Outdoor, with Renault spending 27% and 23% respectively, and Porsche spending 18% and 26%. Meanwhile, Porche and Renault did not spend in Cinema which made up 0%. The figure for Range Rover had spent 41.
While Range Rover spent on Press with 52%, followed by Outdoor and TV accounted less than 25%. When it comes to Citroen (UK), which was the highest rate of spending on TV with 56% among the different brands, followed by Outdoor with 26%, and in the distance Press with 18%. While the rate of both brand simillar with 6%.
