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Band 7+: The table shows advertisement expenditure by four car companies in 2002 (in total and how the money was spent). Summarize the information by selecting and reporting the main features and make comparisons where relevant.

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The image presents a table with advertisement expenditures for four car manufacturers in 2002, divided by cinema, press, outdoor, and TV. Renault (UK) spent 59 million pounds with 0% cinema, 27% press, 23% outdoor, 50% TV. Range Rover spent 41 million pounds with 6% cinema, 52% press, 20% outdoor, 22% TV. Porsche spent 59 million pounds with 0% cinema, 18% press, 26% outdoor, 56% TV. Citroen (UK) spent 36 million pounds with 6% cinema, 21% press, 18% outdoor, 55% TV.

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The table compares the total amount of money spent on advertisement by four car manufacturers and the share of their budgets for four types of advertising: cinema, press, outdoor, and TV in the year 2002.

Overall, television was the main advertising for most car manufacturers, expect for Range, which allocated the largest share on press. It is also important to note that Renault (UK) and Porsche recorded the highest total expenditure.

Looking first at Renault and Porsche, both manufacturers paid out 59 million on advertising. The figures for cinema commercial were similar, which were the smallest share of budgets (0%) in 2002, while TV advertisement accounted for the largest proportion of expenditure, which was 50% for Renault and 56% for Porsche. In addition, the figures for press and outdoor marketing were roughly the same, about one-fifth of the total.

Turning to Range Rover and Citroen, the second one was recorded the lowest advertisement expenditure, which was estimated at 36 million. Besides that, both producer spent 6% of their total to cinema advertisement, which was the smallest proportion compared to the three other type of advertising. It is also noticeable that the figure for television commercial of Citroen nearly three times higher than that of Range Rover. In contrast, Range Rover spent 52% of their budgets on press advertisement, which was much higher than that of Citroen (21%). In addition, the figures for outdoor marketing were the same, which were about one-fifth of the total.

Word Count: 244

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
C1 - Intricate
Strive to incorporate even richer and more precise language.

Grammar Mistakes: N/A

Vocabulary Repetition:

which: 7

advertisement: 5

total: 4

press: 4

range: 4

spent: 3

manufacturers: 3

share: 3

their: 3

budgets: 3

cinema: 3

outdoor: 3

advertising: 3

renault: 3

porsche: 3

figures: 3

rover: 3

citroen: 3

Try using synonyms for the above words

Task Response

The report effectively summarizes the data, highlighting key trends and making relevant comparisons. The organization is clear, and the language is generally accurate. To improve, ensure that all significant details are included and that the data is presented with even greater precision.

Coherence & Cohesion

The report is generally well-organized with a clear structure, including an introduction, overview, and detailed paragraphs. The information is presented logically, making it easy to follow the comparisons between the car manufacturers and their advertising expenditures. However, there are instances where transitions could be smoother to enhance the flow between ideas. For example, in the third paragraph, the transition from discussing Renault and Porsche to their specific advertising allocations could be more seamless. Similarly, in the fourth paragraph, the connection between Citroen's lower expenditure and the subsequent discussion of cinema advertising could be clarified. Improving these transitions would further enhance the report's coherence and cohesion.

Lexical Resource

The report demonstrates a good range of vocabulary related to advertising and financial expenditures. Terms like 'allocated,' 'expenditure,' 'proportion,' and 'commercial' are used appropriately. However, there are opportunities to enhance the lexical resource by incorporating more varied and sophisticated language. For instance, instead of repeatedly using 'the figures for,' consider alternatives like 'the allocation for' or 'the percentage spent on.' Additionally, using more precise language to describe the quantities and comparisons could elevate the report. For example, instead of 'roughly the same,' you could specify 'approximately equal' or provide a more precise range. Incorporating these refinements would showcase a more nuanced command of vocabulary. Pay attention to vocabulary repetition to improve the overall score.

Grammatical Range & Accuracy

The report demonstrates a generally good command of grammar, with a variety of sentence structures used. However, there are some grammatical errors and phrasing issues that need attention. For example, in the second paragraph, 'expect for Range' should be 'except for Range.' In the third paragraph, 'cinema commercial were similar' should be 'cinema commercials were similar' or 'cinema expenditure was similar.' In the fourth paragraph, 'the second one was recorded the lowest' should be 'the latter recorded the lowest' or 'Citroen recorded the lowest.' Additionally, ensure subject-verb agreement throughout the report. Addressing these errors and refining the phrasing will improve the grammatical accuracy and clarity of the report.

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Band 7+: The table shows advertisement expenditure by four car companies in 2002 (in total and how the money was spent). Summarize the information by selecting and reporting the main features and make comparisons where relevant.

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Generate A Band-9 Sample Answer?

Overall Band Score

Task Response

Coherence & Cohesion

Lexical Resource

Grammatical Range & Accuracy

Answers On The Same Topic:

The table shows advertisement expenditure by four car companies in 2002 (in total and how the money was spent). Summarize the information by selecting and reporting the main features and make comparisons where relevant.

The table shows advertisement expenditure by four car companies in 2002 (in total and how the money was spent). Summarize the information by selecting and reporting the main features and make comparisons where relevant.

The table shows advertisement expenditure by four car companies in 2002 (in total and how the money was spent). Summarize the information by selecting and reporting the main features and make comparisons where relevant.

The table shows advertisement expenditure by four car companies in 2002 (in total and how the money was spent). Summarize the information by selecting and reporting the main features and make comparisons where relevant.

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