The table compares the total amount of money spent on advertisement by four car manufacturers and the share of their budgets for four types of advertising: cinema, press, outdoor, and TV in the year 2002.
Overall, television was the main advertising for most car manufacturers, expect for Range, which allocated the largest share on press. It is also important to note that Renault (UK) and Porsche recorded the highest total expenditure.
Looking first at Renault and Porsche, both manufacturers paid out 59 million on advertising. The figures for cinema commercial were similar, which were the smallest share of budgets (0%) in 2002, while TV advertisement accounted for the largest proportion of expenditure, which was 50% for Renault and 56% for Porsche. In addition, the figures for press and outdoor marketing were roughly the same, about one-fifth of the total.
Turning to Range Rover and Citroen, the second one was recorded the lowest advertisement expenditure, which was estimated at 36 million. Besides that, both producer spent 6% of their total to cinema advertisement, which was the smallest proportion compared to the three other type of advertising. It is also noticeable that the figure for television commercial of Citroen nearly three times higher than that of Range Rover. In contrast, Range Rover spent 52% of their budgets on press advertisement, which was much higher than that of Citroen (21%). In addition, the figures for outdoor marketing were the same, which were about one-fifth of the total.