The bar chart illustrates the percentage of corporations with three different scales including small, medium, and large that used social media platforms for business purposes from 2012 to 2016.
Overall, it is obvious that all three business sizes showed an increase throughout the given period but to varying extents. Notably, large business witnessed the highest proportion of social media adoption, with the exception of the year 2015.
Looking first at large business, which mostly remained the largest degree in terms of using online social networks. Commencing with roughly 79% in 2012, this figure remained relatively stable until 2014, when the figures slightly declined by a small fraction. However, it plummeted to approximately 52% in 2015 before pulling back to its initial level in the year 2016.
Turning to small business and medium business, the former started at around 27% and claimed the bottom position regarding using social networks in 2012. After slight growth to about 35% in 2014, it moderately dropped to 30% in 2015 before hitting a peak of nearly 50% in the final year. Medium business, on the other hand, experienced more fluctuations. It accounted for above 30% in 2012, but this figure significantly rose to around 48% in two following years. After which it hit a low of 30% in 2015 and then surged back to about 52% in 2016, marking a 22% increase from the previous year.