The provided bar chart gives information about the percentage of three different types of companies which used social media for their business purpose from 2012 to 2016.
Looking from an overall perspective, it is readily apparent that large business consistently had the highest percentage of social media usage throughout the period, followed by medium business, and lastly, small business had the lowest percentage of social media for aim.
In 2012 and 2013, around 80% of large businesses used social media. This figure slightly declined to about 78% in 2014 and then dropped significantly to 53% in 2015. In contrast, by 2016, the percentage of using social media recovered to around 80%, that of its initial level.
Medium-size business initially used social media at just over 30% in the beginning year and then there was significantly increased, reaching around 50% by 2014 and dropped to 30% in 2015. By 2016, medium business using social media showed an increase to 52% at the end of the year.
In 2012, the percentage of small companies using social media was approximately 28% and by 2014, small business rose slightly to 34% before experienced decline by 4% and last year small business increased dramatically and recorded at 50%.