The bar chart compares the percentage of small, medium, and large businesses that used social media for business purposes between 2012 and 2016.
Overall, the proportion of all three types of businesses using social media increased over the period, with large businesses consistently having the highest percentage, while small businesses had the lowest.
In 2012 and 2013, around 80% of large businesses used social media. This figure slightly dropped to about 75% in 2014 and then declined significantly to just over 50% in 2015. However, by 2016, the percentage rebounded to around 80%, returning to its initial level.
Medium-sized businesses saw steady growth from just above 30% in 2012 to nearly 50% in both 2013 and 2014. There was a noticeable dip to around 30% in 2015, but usage surged again to approximately 55% in 2016.
Similarly, the proportion of small businesses using social media remained around 50% in 2012, 2013, and 2015. In 2014, however, there was a sharp increase to nearly 70%, before returning to around 50% in the final year.