The bar chart provides information about the percentage of small,medium,large companies that used social media for business goals from 2012 to 2016.
Overall,Large business consistently had the highest social media presence throughout the period,while small and medium sized companies had significantly lower figures,although both saw a noticeable increase by 2016.
In 2012, about 28% of small businesses used social media for business purposes. This number slightly increased to 36% in 2013. Then, in 2014, it went down to around 30%, but after that, it continued to rise and reached 50% in 2016. Medium-sized companies followed a similar trend. In 2012, around 34% of them used social media. This figure grew in 2013 but dropped in 2014. By 2016, the percentage of medium companies using social media was about 55%.
Large businesses had much higher percentages than the others during all the years. In 2012, almost 80% of them used social media, and this number stayed almost the same from 2012 to 2016, with just small changes. Their use of social media was always higher than small and medium businesses.