The table compares the total number of visitors to Edinburgh Zoo before and after the introduction of two pandas, while the pie charts present the results of visitor satisfaction surveys conducted during the same periods.
Overall, the introduction of pandas was an effective way to attract more visitors to Edinburgh Zoo. The total number of visitors increased noticeably after the pandas were introduced. Regarding visitor satisfaction, the proportion of people who were very satisfied rose
significantly, making it the second most common response in the following year. In contrast, the percentages of dissatisfied and very dissatisfied visitors declined. Meanwhile, the proportion of satisfied visitors and those who gave no response remained unchanged throughout the period.
Looking first at the number of visitors, Edinburgh Zoo welcomed 74,000 people in the year before the pandas were introduced. This figure rose by 8,000 to reach 82,000 in the following year, representing an increase of approximately 11%.
Regarding visitor satisfaction, the proportion of satisfied visitors remained the largest category in both years at 40%, while the percentage of respondents who gave no response stayed unchanged at 5%. However, the share of very satisfied visitors increased dramatically from 10% before the pandas arrived to 35% afterwards, making it the second most common response. By contrast, negative opinions became less common after the introduction of the pandas. The percentage of dissatisfied visitors fell sharply from 35% to 15%, a decline of 20 percentage points. Similarly, the proportion of very dissatisfied respondents decreased from 10% to 5%, indicating an overall improvement in visitor satisfaction.