The table and the charts, respectively, illustrate how many visitors to Edinburgh Zoo and the percentage of satisfied visitors in the years before and after the introduction of two pandas.
Overall, both the number of visitors and the level of satisfaction experienced a positive trend. In addition, the figure for satisfied recorded the highest proportion of visitors throughout almost two years.
The year before the pandas, 40% people who went to the zoo felt satisfied, which was 5 percentage points higher than the figure for disatisfied. The data for very satisfied and very disatisfied were equal, at 10%, double the figure for no response. At this time, the number of visitors stood at 74,000 people.
Thereafter, the data for satisfied still remained stable between two years, making it the top level of satisfaction. The figure for very satisfied saw a steep growth to 35% by the year after the pandas. By contract, the percentage of visitors who were disatisfied and very disatisfied dropped significantly to 15% and 10%, respectively. Meanwhile, the figure for no response remained unchanged throughout the period. Finally, there were 82,000 visitors to the zoo in the year after the pandas, which was 8,000 higher than those in the year before the pandas.
