The tables illustrate revenue generated from sales of Fairtrade-certified coffee and bananas in five European nations over a five-year period comparing 1999 and 2000. Overall, fairtrade sales exhibited significant growth for both products across most countries, although the scale and dominance varied markedly. The UK experienced the most dramatic surge in coffee sales, while Switzerland remained the undisputed leader in banana sales throughout the period.
For coffee, the UK experienced a substantial rise from €1.5m to €20m, making it the highest selling country for coffee by 2004. Switzerland also saw its coffee double from €3 million to €6 million. Increase in the other three nations were much smaller: Denmark (€1.8m to €2m), Belgium (€1m to €1.7m) and Sweden (€0.8m to €1m)
For bananas, Switzerland remained the highest selling country by a large margin, with sales growing considerably from €15m to €47m. Significant increases also occurred in the UK ( €1m to €5.5m), and Belgium (€0.6 m to €4m). In contrast, sales fell in Sweden (€1.8m to €1m) and Denmark (€2m to €0.9).
