The provided report summarizes the sales data of Fairtrade-labelled coffee and bananas in five European countries in 1999 and 2004.
Overall, there was a significant increase in coffee sales across all countries in 2004, whereas banana sales experienced varying trends with substantial growth in Switzerland, the UK, and Belgium, but a decline in Sweden and Denmark.
In 2004, the UK witnessed a remarkable surge in coffee sales, rising from 1.5 million euros to 20 million euros. This represents a substantial increase compared to 1999. Additionally, Belgium and Sweden saw moderate increases in their coffee sales during this period, highlighting a general upward trend in coffee consumption.
Conversely, significant growth in banana sales occurred in Switzerland, reaching 47 million euros in 2004. The UK and Belgium also experienced considerable growth in banana sales during the same year. In contrast, both Sweden and Denmark observed a substantial decrease in banana sales, dropping to half of their previous levels, indicating a decline in banana consumption in these countries.