The tables compare the revenue generated from the sales of Fairtrade-labeled coffee and bananas in 1999 and 2004 across five European countries.
Overall, there was a significant increase in sales of both commodities in most countries over the five-year period, with the notable exceptions of banana sales in Sweden and Denmark. By 2004, the UK had emerged as the largest market for both coffee and bananas, outpacing all other countries in terms of revenue.
Looking at coffee sales, Switzerland led in 1999 with earnings of 3 million euros, followed by Denmark and the UK, which generated 1.8 million and 1.5 million euros respectively. Sweden had the lowest sales at 0.8 million euros. By 2004, the UK’s coffee sales skyrocketed to 20 million euros, making it the top earner. Other countries saw more modest increases, ranging from 0.2 to 3 million euros.
In terms of banana sales, the UK consistently dominated, starting at 15 million euros in 1999 and tripling to 47 million euros by 2004. Switzerland and Belgium also saw substantial growth, reaching 5.5 million and 4 million euros respectively. Conversely, sales in Sweden and Denmark declined by approximately 1 million euros each over the period.
