The tables provided compare the revenue between coffee and bananas from Fairtrade in five European nations in 1999 and 2004.
It is clear that the turnover of Fairtrade coffee increased in all five countries, while that of bananas only rose in the UK, Switzerland and Denmark. Notably, both products are mainly spent by Britons.
In 1999, Switzerland ranked first in the spending for coffee with exactly 3 million euros. This was followed by Denmark and the United Kingdom, reaching 1.8 million and 1.5 million euros, respectively, compared to not over 1 million euros in the other two regions. After 5 years, these figures all went up, with the fastest growth of 18.5 million euros from Britain, almost doubling total sales in the remaining four nations.
With regard to banana revenues, the UK was the largest market in both years. From 15 million euros in 1999, the sale jumped significantly to 47 million euros, whereas Denmark and Switzerland recorded an increase of only 3.4 million and 4.5 million euros, in that order. The opposite trend was seen in three remaining countries, but only a slight decrease, under 2 million euros.
