The tables compare the sales of Fairtrade-labelled coffee and bananas in 1999 and 2004 in five European countries.
It is evident that in 1999, Switzerland had the highest demand for Fairtrade bananas and coffee among the represented countries. While banana sales in Sweden and Denmark decreased in 2004, coffee sales increased in all of the countries.
In 1999, Fairtrade-marked coffee sales amounted to 3 million euros in Switzerland, almost twice as much as in the UK. However, by 2004, coffee sales in the UK had increased significantly to 20 million euros, making this country the top buyer, followed by Switzerland, which had doubled its purchase. Denmark came next with 2 million euros and followed by Belgium and Sweden.
Switzerland purchased the most Fairtrade bananas in both 1999 and 2004, spending 15 million euros and 47 million euros, respectively. By 2004, the UK bought five and a half times more bananas, and Belgium spent 1.4 million euros more compared to 1999. Sweden and Denmark were the only countries that decreased their purchases, each by approximately 1 million euros.
