The table illustrates the sales of Fairtrade-labelled coffee and bananas in five European countries in 1999 and 2004.
In general, it is clear that coffee sales showed an increase in all five European countries. Although banana sales saw a slight fall in two countries, the other three countries experienced growth. Overall, the UK recorded by far the highest sales figures for both products.
Looking at the sales of Fairtrade-labelled coffee, Switzerland had the highest sales among the five countries, at 3 million euros, while Sweden had the lowest figure, at 0.8 million euros, in 1999. Regarding the other three countries, namely the UK, Denmark and Belgium, sales stood at around 1.8 million euros. By 2004, sales in the UK increased significantly from 1.5 million to 20 million euros. Meanwhile, Switzerland doubled its revenue and remained higher than the remaining three countries, which increased by only up to 0.7 million euros.
In terms of banana sales, the UK again recorded the highest figure, at 15 million euros at the beginning of the period. Sweden was also among the leading countries, with revenue of 2 million euros. At the same time, the remaining countries generated up to 1.8 million euros in revenue. By 2004, the UK had risen dramatically to 47 million euros. Similarly, Switzerland rose to 5.5 million euros, while Belgium showed a dramatic rise from 0.6 million to a substantial 4 million euros. In contrast, Sweden and Denmark experienced slight decreases of approximately one million euros.