The table compares the sales of Fairtrade-labelled coffee and bananas in the UK, Sweden, Switzerland, Belgium, and Denmark between 1999 and 2004.
Overall, it is clear that sales of both sectors increased over the period. The UK and Switzerland experienced the largest growth, while Denmark and Sweden recorded only small changes or slight decreases in sales.
In 1999, Switzerland had the highest sales of coffee, at 3 million, followed by Denmark with 1.8 million and the UK with 1.5 million. In contrast, Belgium and Sweden had the lowest sales, with 1 million and 0.8 million, respectively. By 2004, sales in all five countries had increased, with the UK showing a dramatic rise from 1.5 million to 20 million. Switzerland also saw growth of 3 million, while sales in Belgium, Denmark, and Sweden only rose by under 1 million.
For bananas, Switzerland had the highest sales, climbing to 47 million from 15 million. The UK also saw a significant increase of 4.5 million throughout the years, and Belgium saw a notable increase from 0.6 million in 1999 to 4 million in 2004. However, banana sales declined in Sweden and Denmark, from 1.8 to 1 million and from 2 to 0.9 million, respectively.